We are a leading Saudi firm in the event industry. The company is established in Riyadh, the capital of Saudi Arabia.
Over a short period of time, we have successfully positioned ourselves in the competitive and diverse local and regional markets as a prominent innovator and a leading agency in the events industry.
Members of:
As a senior executive in the beauty and wellness industry, Salwa AlRashid, holding a degree in business management, is the driving force behind Gexpo and its parent company Innovative Code.
As CEO, Salwa is proud to lead the growing and talented team responsible for the success of the company with more than 19 years of experience as a senior executive, Salwa is known for her strong business ethics and executing insightful strategies that drive business success.
When Salwa isn’t hard at work growing Gexpo, you can find her spending quality time with her family: Her biggest passion
Highly regarded for her refined taste and knowledge in the fashion world Ghada AlRashid is an entrepreneur and a management professional who has started multi-disciplinary companies locally and internationally. In no time she was known as the first arab woman to launch her fashion brand in a European market.
After graduating from London with two masters degrees, MBA and MA in marketing management, she spent her time traveling the world as an avid explorer ever curious to discover the latest influences and trends. This led her to expand her 15 years of expertise in various fields. She started striving on building creative and innovative concepts and businesses.
Currently The Chief Operating Officer, Ghada played an integral role in creating the identity and approach, securing the company’s place on the map as one of the leading event companies in the region and a pioneer in the field of entertainment in Saudi Arabia.
Sara AlRashid, a Saudi born architect, holds two graduate degrees from Chelsea University of Arts of London and from Westminster University in Spatial and Interior Design. In one of the programs she attended she specialized in design and research on Saudi heritage and architecture. Upon graduation, Sara joined the ranks of the World-renowned award winning luxury interior design firm 1508 in London.
During her time there she was part of the teams in charge of designing major residential and hospitality projects. In 2018 she decided the time had come to open her own practice at the center of Saudi Arabia in Riyadh. She was since worked in different capacities on numerous projects varying from hospitality to exhibition space design to commercial to residential located across the kingdom.
Having always had a passion for collecting contemporary art, a skill she perfected throughout the years by extensively travelling to the different art capitals and attending major industry events, seminars and exhibitions, her practice offers art procurement amongst its many design services.
